Her
Squad
My Role:
Led the development of the creative platform for LADbible Australiaās Womenās World Cup coverage, shaping the strategy, narrative and rollout across editorial, social and branded content.
Cultural Insight
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Platform Thinking
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Content System
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Platform Strategy
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Cultural Insight ā³ļø Platform Thinking ā³ļø Content System ā³ļø Platform Strategy ā³ļø
Putting LADbible At The Heart Of Womenās Football Culture
LADbible had an opportunity to show up in one of the biggest sporting moments in the world, but not as another highlights page. The shift was clear: the Womenās World Cup was greater than football. This was cultural moment celebrating identity, progress and female success.
So we built HER SQUAD, a platform that turned coverage into participation, positioning LADbible, its partners and its audience as one collective backing womenās sport.
It rolled out across everything, with over 50% of content dedicated to the tournament, unified through a single creative system across editorial, social and branded.
The result: over 211M reach, a 596% lift in interactions, and a platform that didnāt end with the final, but became how LADbible shows up in womenās sport moving forward.
