LADbible Brand Guide
My Role:
Led the end-to-end development of LADbible Australiaās brand guide, defining the tone of voice, creative direction and how the brand shows up across content, social and editorial.
Brand Strategy
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Tone Of Voice
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System Design
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Operational Rollout
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Brand Strategy ā³ļø Tone Of Voice ā³ļø System Design ā³ļø Operational Rollout ā³ļø
Giving LADbible Australia Its Own Voice
As LADbible grew rapidly in Australia, it became clear the brand needed its own local identity.
So we built the foundation from the inside out, defining a clear brand persona, locking tone across every touchpoint and creating a system teams could actually use day-to-day. A unifying document that would shape every post, edit and idea.
The result: a single identity that gave LADbible Australia its own voice, now embedded across the business and how content is created, published and experienced.
