Stubbs X Bluesfest
My Role:
Led the insight, strategy and development of the campaign platform, shaping the creative and working through to execution across content, editorial and on-ground activation.
Cultural Connection
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Experiential Integration
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Content System
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Contextual Relevance
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Cultural Connection ā³ļø Experiential Integration ā³ļø Content System ā³ļø Contextual Relevance ā³ļø
Where Blues Meets BBQ
Stubbs needed to show up in a music environment in a way that made sense. Bluesfest gave us the perfect in, because blues and BBQ share the same roots: built on craft, community and turning something raw into something people feel.
We created 'A Bluesfest American BBQ', bringing that connection to life through a hero film, native editorial and an on-ground activation serving it fresh in the middle of the action.
The result: Stubbs embedded into a culturally aligned moment with real credibility.
