Stubbs X Bluesfest

Role: Strategy Lead (Vinyl Media)
Led the insight, strategy and development of the campaign platform, shaping the creative and working through to execution across content, editorial and on-ground activation.

Cultural Connection

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Experiential Integration

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Content System

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Contextual Relevance

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Cultural Connection ✳︎ Experiential Integration ✳︎ Content System ✳︎ Contextual Relevance ✳︎

Where Blues Meets BBQ

Stubbs needed to show up in a music environment in a way that made sense. Bluesfest gave us the perfect in, because blues and BBQ share the same roots: built on craft, community and turning something raw into something people feel.

We created 'A Bluesfest American BBQ', bringing that connection to life through a hero film, native editorial and an on-ground activation serving it fresh in the middle of the action. 

The result: Stubbs embedded into a culturally aligned moment with real credibility.